Appalled

It's 6:45 and my entire family is gathered around watching the beginning of the Winter Olympics. The first commercial we see is some ad for a new show on NBC that features the spoken line "What the hell is that supposed to mean?" Why in the world is that phrase acceptable at 6:45 PM in an ad during the Winter Olympics? Am I the only one that is extremely irritated that my 7, 5, and 3 year old were just exposed to the phrase "What the hell" during a break in family programming? I AM EXTREMELY IRRITATED!