Ridiculous

There was a story in the newspaper this morning about a Plano chocolatier, Noka Chocolate, that sells handmade truffles that cost over $20 each. I'll let that sink in for a minute.
A stainless steel box of two truffles, available online and at Neiman Marcus (in case you want to rush out and buy them), costs $45.
The article in the paper is about how an anonymous food critic posted on his blog that the truffles are not worth the price and how that does or doesn't affect the sales of this small (5 employees) business. I may not be an anonymous food critic, but I can also safely say the truffles are not worth the price without even seeing, or tasting them. I wonder if my humble opinion will hurt their sales.
An interesting quote from the article: "[At] $22.50 each or, according to DallasFood.org, about $1,730 per pound, based on the author's estimation of the weight per piece. That price, according to the author, is more dear than the cost of domestic sturgeon caviar ($275 per pound) and even marijuana in El Paso ($350 per pound)."
Larry James posted on his blog the other day about a mattress that sells for $49,000.
As long as people have an excess of money, I guess there will always be outlandishly expensive things on which to spend it. I can't understand why a person would waste over $20 on one bite of chocolate. There is such a thing as "good value for money spent." I can understand buying an expensive thing if the reason it is expensive is because of the high cost of the materials and labor, not its brand name or some other ridiculous basis.